In November 2019, we decided to take a big risk and announce a 6-month experiment, where we would essentially give away ALL of our premium courses for free. (Courses that took us 5-years to build). It was an idea I had for quite a while and so I wanted to try it out to see what would happen.
In this Case Study & Announcement, I Share:
- Our intentions behind the “Freemium Experiment.”
- What we’ve learned from doing it and why it didn’t work out.
- Why we’ll be switching back to a paid membership, starting April 1st, 2020.
- Our new membership and affordable new pricing model.
- How we’ll continue offering value for those who don’t want to remain members.
- How to get life-time access to our courses, mastermind & community.
- What it means for you if you already have a membership in Majik Media’s community
This will take five minutes to read AND I wrote it like a Case Study so you get value from our lessons learned.
My Intention for the Freemium Business Model Was:
To see if eliminating the barrier to entry would motivate more people to get in the door and “get shit done”.
- Get more people in to get their courses launched faster.
- Increase the number of paid members in our Mastermind group.
- Increase the number of partnership, client projects & consulting gigs.
- Increase engagement inside of the Majik Media community & our courses.
- Increase word-of-mouth and our overall community of members joining Majik Media.
The Reality Was:
- We had less people getting launched than when our courses were paid (at least that we were aware of).
- We had less community engagement (conversations with our students).
- The size of our community and Mastermind didn’t grow enough to make it a worth while investment.
- However, we did have an increase in partnership & consulting gigs (a big win!).
What We Learned from the Freemium Experiment:
Through this experiment, I have come to realize that I would much rather have a smaller, more intimate community of people who are dedicated to their work, believe in the philosophies we stand behind here at Majik Media, and are actively contributing and participating in our courses, conversations, masterminds and challenges.
This is also one of the reasons our bi-Monthly Mastermind Sessions will be included in our new membership model.
Unlike most companies who are trying to grow bigger, we are choosing to be smaller.
We are building an intimate, supportive community for creators, online educators and entrepreneurs who are committed to bringing their best work forward in the digital world.
Our Affordable, New Membership Model:
We are moving to an affordable, all-inclusive pricing model.
For one price you will get ALL FOUR of our courses AND for the first time ever, automatic access to our bi-monthly Mastermind Coaching Sessions, and more (read below)…
Here is Exactly What You Get with the New Membership:
- A 1-1 coaching session with Bradley Morris the first month you sign up to get you instant clarity and momentum.
- Bi-Monthly Masterminds (aka Majik Mind), which are 2-hour Zoom sessions where I coach, do group masterminding and Q & A’s.
- The Art of Binge-Worthy Courses (map out your binge-worthy course)
- The Great eCourse Adventure (design, produce, build & launch your course)
- Going Mighty (strategize, build and grow your Mighty Network community)
- Green Screen Magic (produce professional, entertaining educational media via the of a green screen/chroma key)
- BONUS: Access to my audio meditation library, with 40+ custom meditation tracks (3-40 minutes each), all with custom music. These have been enjoyed in over 70 countries & licensed on apps around the world.
- Access to our private blog; full of our latest videos, articles & case studies.
- Access to our intimate community of creators & online educators.
- Chance to join community “Get Shit Done Challenges” & win prizes.
- Preferred rates on coaching, consulting, Mighty Network builds and video production.
What Happens If You’re Already in the Majik Media Community?
You will have until May 1st to decide if you’d like to stay. All of our courses will continue to be available until that time. If after May 1 you’d like to continue being apart of the Majik Media Membership, then you’ll need to pay for one of the two subscription options below.
*Those of you who are currently in our Majik Mind group will be grandmothered into the new membership.
How We’re Honouring Our Freemium Promise & Vision:
- Our Community of Creators to be inspired by and get honest feedback & brainstorming support from.
- The opportunity share your progress & ask questions as you go through our courses.
- Our regular Mastermind Group Coaching sessions to get personal support.
- Get Shit Done Community Challenges
- Workbooks that go with our courses
- The Meditation Majik Library
- Newest content we produce, articles & upgrades on courses
- Website/Sales page templates
- Private masterclasses with amazing teachers
- First dibs on in-person “Get Shit Done Retreats”
My Final Thoughts and Words of Encouragement to You:
I am excited to build membership where I know the people I’m doing business with.
I hope my willingness to take a chance on an idea inspires you to do the same. We tried something, it didn’t work and we learned a lot from the experiment. Winning!
I’ve been working online full-time since 2005 selling my creations. If a guy from a town of 500 people like me can do it, you can too!
If you know you’re going to stay with us, it’s best to buy your new membership now!
Join the Majik Membership today at www.MajikMedia.com/membership
FYI – Once we get the paid membership to a comfortable number (about 100 new paid members), we will be increasing the monthly fee. We are keeping the prices affordable for those of you who want to be a core part of Majik Media going forward.